Peak Frequency
Graphic Design and Branding
Tools
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Role
Graphic Designer
Brand Manager
Various graphics used to promote and remember various events.
Overview
Peak Frequency is a music performance-based club at Simon Fraser University. As their Graphics Director, I created all the graphics for social media using InDesign. Moreover, I was in charge of our re-branding, ensuring that all the graphics were cohesive.
Branding
Our logo consists of three primary logo colours: red, black and white. I knew it was necessary to ensure that our branding followed these colours. By using images on the graphics, members and performers are showcased showing that Peak Frequency is highlighting it's performers. However, for special one-time events, the graphic will use a photo of an object to show that this event is unique. The images are tinted slightly red with Photoshop to create a warm and welcoming space. It also follows the primary colours. The fonts are sans-serif to ensure that people have an easier time reading.
Before Branding
After Branding
Information
The design changes when information needs to be shared with Peak Frequency’s members. Instead of a dark background and a light font on the top, a white background with black font is used. This is to ensure legibility and the use of less ink. Moreover, Peak Frequency’s iconic angles are used in the corner to continue our branding.
Graphics to share vital information with the audience.
Formats
Seeing as Peak Frequency uses three different formats, it’s important to ensure that the graphics are formatted correctly. This ensures that the same message is relayed to the members through Instagram, Facebook, Discord and in-person using Posters.
The original design for an Instagram Post.
Re-formatted for a Poster.
Re-formatted for a Facebook Banner.
Reflection
By creating graphics and branding for Peak Frequency, I learned the club's core values and how to build a brand. Moreover, through various experimentations, I learnt multiple ways to communicate vital information appropriately while prioritizing hierarchy.